Creating Search Engine Friendly Web Sites

Posted on April 23rd, 2008

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

Books on Creating Search Engine Friendly Web Sites

The E-Business Formula for Success: How to Select the Right E-business Model

by Susan Sweeney – Business & Economics – 2001 . Objective — Design Your Site to Be Search Engine Friendly Creating a search engine This means that the more Web sites you can get to link to your site,.

Search Engine Visibility

by Shari Thurow – Computers – 2003 . Read What’s Being Said About Search Engine Visibility The mythos and shares her knowledge about creating search friendly web sites in this invaluable.

101 ways to promote your web site

by Susan Sweeney Designing Your Site to Be Search Engine Friendly Creating a site that is search This means that the more Web sites you can get to link to your site,.

Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free

by Robin Nobles, Susan O’Neil – Computers – 2000 . Create search engine-friendly Web pages that will boost your site to the top of the rankings and significantly increase your Web site traffic for your.

Deliver First Class Web Sites: 101 Essential Checklists

by Shirley Kaiser – Computers – 2006 . If you provide good, search engine-friendly internal HTML text links within your site, crawlers will likely follow those links. If any of your web pages’.

The Complete Idiot’s Guide to Creating a Web Page

by Paul McFedries – Computers – 2002 . Using the <META> Tag to Make Search Engines Notice Your Site The big search engines such as Google and AltaVista scour the web for new and updated sites..

Building Online Communities with Drupal, PhpBB, and WordPress

by Robert T. Douglass, Mike Little, Jared W. Smith – Computers – 2005 . Getting good search engine ranking — that is, getting your site higher up in the search results when people look for web sites on your subject — is.

Search Engine Advertising: Buying Your Way to the Top to Increase Sales

by Catherine Seda – Business & Economics – 2004 . E-Commerce Sites Aren’t Search-Engine Friendly E-commerce sites are mostly dynamic. What did you learn in Part III about dynamic web pages?.

How to Start a Home-Based Online Retail Business

by Jeremy Shepherd – Business & Economics – 2007 . Page 75 Web sites done strictly in Flash might have the graphic pizzazz, Although there are ways to design a Flash site that is search engine-friendly, .

Marketing Through Search Optimization: How to be Found on the Web

by Alex Michael, Ben Salter – Business & Economics – 2003 . Have HTML links Often, web designers only create image map links from the home page to inside pages. A search engine that can’t follow these links won’t be.

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